Who would you prefer to build your home?
When posed with this question most builders might think the most beneficial approach is to be a generalist. Be adaptable and open to multiple project avenues which will allow you a greater choice of projects and a multitude of customers to talk too.
However, when this question is posed to consumers the data show that the majority say that they would like a specialist builder to build their home. Someone who is an expert in their field, an industry leader and the best they can be.
It is understandable that consumers feel that by hiring a specialist they ultimately will have a better outcome. They will have a better home, built to a better quality and have a better experience.
The fastest growing space in the construction industry today is all about efficiency. People around the world are expecting homes to be efficient and sustainable and many cannot understand why this isn’t a critical element in any design or selection of a new home or considered when planning a renovation. While there is an abundance of consumers looking for expert and specialist builders in the Green space, there is a very limited number of Builders and even a lower number of actual builders who truly understand the Green Principles practically. The construction industry hasn’t changed in the last 40 years. We are in volume, still building with the same principles and same processes as we were in the 1970s. However, the same will not be said for the next 5 to 10 years. By the end of the next decade we will view our homes with these expectations in mind and we will be building them completely differently. They may look similar, but they will be smart healthy low-cost environments. This is what the consumer mindset is today and for the change to occur it needs to be consumer driven.
Consumers around the world are being impacted by large companies such as Tesla, Google, SpaceX and the like. Technology is changing more rapidly than ever before in history and consequently people are expecting their homes to be a better place to live.
We have governments pushing legislation for more sustainable homes. They are introducing increased standards. Product manufactures have for a long time been producing efficient and sustainable products. This whole movement gets traction on the ground and the missing link is the qualified Builder who can make it happen in a project.
So the question is, Do you want to be a Specialist Green Builder, Building green homes with a business that has an abundance of opportunity or would you like to remain a generalist hoping the status que will continue.
The builders who will be thriving in the coming years are the builders who are prepared and acting in this space as experts and specialists. Where Green Homes fits the puzzle is we have developed a turn key solution for Builders and Area developers to take advantage of this booming industry. We have developed the training, systems and processes and the brand to enable our partners to step into this space and become recognized experts and specialist.